Wednesday, May 22, 2013

"I'm gonna get your wallet, sucka!"

Clash of Clans

Long-Term Review

By now if you a smartphone, and like games, you probably know about a little freemium game called Clash of Clans. Like that the developer, Helsinki-based Supercell, pretty much makes so much money off of in-app purchases (IAP) over CoC, that they can take money baths every day. 

I first started playing Clash around 6 months ago. Despite my best intents, I am  now very guilty of contributing to their IAP bottom line. I've bought many, many in-game virtual items for hard currency. The very nature of the compelling and addictive gameplay makes it almost a requirement. As in World of Warcraft addictive. But the game does pretty much almost force you to buy stuff after a certain level. Your fort becomes your avatar, and if you have played the game a while, you start to feel very protective of it. Other players can attack you, and steal your hard-won resources. You obviously have military defenses to protect yourself, but sometimes they aren't enough, and gold and elixir you've been hoarding for days gets stolen from your coffers.

So what is a player to do? Build stronger, and increasingly more expensive, defenses. Which can take days to upgrade. And when your defenses are upgrading for days, that don't work. The only protection, is a Shield. If you get really badly mauled in an attack, the Shield will protect your fort for up to 16 hours to give you time to repair and rebuild. But a reasonably strong defensive cannon takes days to upgrade, and costs and atrocious amount of gold. Gold that takes days and days to gather. But once the 16 hour Shield expires, other players can attack, steal your gold, and prevent you from getting enough resources to strengthen your fort. 

So what's a player to do. And this is where the real world, hard currency comes in handy. You can buy a
Shield from the App Store, that will last for up to a week, gather resources and upgrade. Beyond, say, Level 40 in the game, making an IAP is not a luxury, but a requirement if you want to advance. 

But Clans is such a fun game, I don't begrudge or resent the money I've paid over the past months. I've spent much more on PC or console games that were terrible. I've played freemium games that were beyond obnoxious in time-gating the most trivial things for an egregious amount of real money. Clash of Clans is a happy addiction worth the cash. 

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